A Privacy-First Attribution Stack: Reference Architecture
A practitioner reference architecture for privacy-first attribution across iOS and Android, using deterministic, OS-aggregated, and modeled layers.
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2 published articles, newest first.
Deep Linking Platforms Compared: Routing and Fallbacks
A practitioner's comparison of deep linking platforms — Branch, Adjust, AppsFlyer, Dub, and Kixo — scored on iOS deferred matching, fallbacks, and analytics.