A Privacy-First Attribution Stack: Reference Architecture
A practitioner reference architecture for privacy-first attribution across iOS and Android, using deterministic, OS-aggregated, and modeled layers.
Attribution explained at the level of what the OS actually sends.
How mobile measurement actually works in a privacy-first world. We've shipped attribution SDKs into apps with tens of millions of installs, and we write about the plumbing the way we'd explain it to a teammate — payload by payload, postback by postback.
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Deep Linking Platforms Compared: Routing and Fallbacks
A practitioner's comparison of deep linking platforms — Branch, Adjust, AppsFlyer, Dub, and Kixo — scored on iOS deferred matching, fallbacks, and analytics.
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